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In an ever increasingly competitive
world, presentations are playing a key role in closing deals
and informing buyers day in and day out. Information is
the key today in making a decision on purchasing and the
more information that can be delivered the better, but in
an entertaining fashion, quickly.
An interactive presentation can deliver
greater information often in less time than a web site because
worries of a connection and its speed are removed allowing
greater detail, highly tuned animation, music, interactive
games and video sequences. Of course, an interactive presentation
can also work in harmony with your web site, pulling the
latest inventory and price lists from it thereby not dating
the presentation itself.
Intractive presentations also double as
a tool for your busy sales team to work with easily and
effectively — a sales team that will get even busier
with this new tool in their arsenal.
Whether you need a presentation for a
business conference, a brochure for your products or an
education/training CD-ROM you will need to think about the
shape and structure of your information.
Creating a map is the first process in
the making of any CD-ROM. Going through the process of creating
a map for the design will clarify how you set out your company
message and will inform the layout and presentation of that
message. Preparing material for a multimedia message on
disc requires quite a different set of parameters than a
similar project going to print.
The process of mapping a CD-ROM will not
only set out the physical map that a user will follow when
viewing and listening to the disc, but will also focus the
order of different graphics and text, whether that text
be voiced or on screen.
The main presentation can run for as little
as a few seconds up to thirty or forty minutes. The length
is dependent on the quality of the graphics and the quality
of the audio if the presentation or brochure is voiced.
Opening presentations normally last between one and six
minutes. If the opening presentation is overly long you
may lose the attention of the viewer. It is best to think
of the opening as the film trailer. It is good if it is
punchy, precise and not over detailed. Essentially it is
an introduction and overview of your company and its main
products.
